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Post by account_disabled on Jan 29, 2024 9:21:23 GMT
The national chain “Good Day Pharmacy” has been on the market for 17 years. During this time, the marketplace opened more than 300 pharmacy establishments throughout Ukraine, combining traditional offline with modern and convenient online service. After the outbreak of a large-scale war in Ukraine, business set a course for charity, emotional support and customer care.
The team aims to completely change the vision Buy Bulk SMS Service of the pharmacy that currently exists. In an interview with the brand’s CMO Igor Alginin, the Webpromo editors talked about how the strategy has changed, non-classical marketing tools and whether “painful” topics should be used in advertising creatives. Interview Pharmacy Good day Igor Alginin, SMO "Good Day Pharmacy" Tested by war: crisis or incentive for pharmaceutical retail?
What is Good Day Pharmacy today? Pharmacy is usually associated with negative emotions. The client comes when something hurts. Our goal is to change this vision. The client's familiarity with the pharmacy consists of how it looks and what he sees here. It should be light and evoke pleasant emotions. Interior, format and assortment of the pharmacy" Good day" designed in such a way that the client receives only positive impressions from the establishment.
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